Video Security for Retail Businesses in Chico, CA

No matter the size of your Chico, CA retail store or the amount of customer traffic you get on a daily basis, it’s vital to protect your business operations and ensure safety for your customers, employees and vendors. While there are many aspects of store security to consider, the cornerstone of any retail security plan is a professionally installed video security system. You have many options for video surveillance in Chico, CA, so it’s important to do your research and partner with a qualified security provider. Working with an experienced security pro ensures that you’ll have a retail security system that provides maximum value for your dollar, as well as loss prevention, risk management, court admissible video evidence and more.

Professional Security System Design and Installation in Chico, CA

Crime Free Living specializes in designing, installing and maintaining commercial video security systems for retail business owners in Chico, CA. We can equip you with the tools you need to protect against theft and shrinkage, keep employees and customers safe, and monitor your business 24/7 – from anywhere you happen to be. Our experienced team can assess your security needs, design a customized video security plan that fits your store footprint, and professionally install your system, providing peace of mind for years to come. We work with many types of Chico, CA retail businesses, including these and more:

  • Apparel stores
  • Automotive repair shops
  • Bars
  • Big box stores
  • Convenience stores
  • Grocery stores
  • Hotels and motels
  • Jewelry stores
  • Liquor stores
  • Pharmacies
  • Restaurants

Secure Your Retail Business with Crime Free Living

Learn how we can help protect your Chico, CA retail business against theft, shrinkage, break-ins, vandalism and other security concerns. Contact us today for a retail security needs assessment with one of our expert technicians.

Schedule A Needs Assessment

When it comes to theft, retail stores are one of the most frequently targeted establishments. The average Chico, CA retail business with $1 million in annual revenue will lose about $50,000 each year due to shoplifting, employee theft (shrink) and other criminal activity. And for smaller businesses, the numbers are similar. Even for a business with $100,000 in annual gross sales, that translates to $5,000 in annual loss – a lot for a small business owner to have to absorb.

You may be surprised to learn that the source of retail losses isn't always shoplifting. Here's how retail business loss statistics break down:

  • Employee theft accounts for 47%
  • Shoplifting accounts for 32%
  • Administrative errors account for 14%
  • Vendor fraud accounts for 4%

In short, you could be losing money for more reasons than you might suspect, from dishonest workers to honest mistakes. But with a professionally installed video security system from Crime Free Living, you can help to significantly reduce such losses and protect your business' bottom line. Many Chico, CA business owners see positive results almost immediately after their security system installation is completed.

Installing a video security system is one of the easiest ways to protect your Chico, CA retail business. Along with the most obvious benefit of being able to reduce shoplifting, installing video security can also assist in:

Employee Theft Prevention - Security cameras equipped with point of sale (POS) integration that enables you to identify cashier related shrink, unauthorized discounts, fraudulent transactions, and more. With point of sale integration, your video security recorder extracts transaction data from the cash register and overlays this data onto the video of the sale event. Having POS integration in place can serve as a theft deterrent for employees, who know that the technology is always watching.

Robbery Deterrent – Instances of attempted robbery can be significantly reduced when security cameras are present, as cameras are a significant deterrent to criminals. And if such an event does occur, you will have court admissible video evidence with the forensic detail needed for law enforcement authorities to identify the perpetrators.

Enhanced Customer Experience – Having a retail security camera system allows you to monitor employee and customer interactions, employee activities, service levels, traffic flows, blocked aisles and more. This provides the opportunity to identify areas of your retail floor where traffic flow can be redesigned, merchandising can be improved, and the overall customer experience can be enhanced for your Chico, CA clientele.

Risk Mitigation - Security cameras can also help to reduce the likelihood of fraudulent premises liability (slip and fall) lawsuit claims. They also enable you to identify any safety risks in your store’s layout. This helps mitigate your overall business risk.

Conversion Optimization – Having a “bird’s eye view” of your retail floor can help you to evaluate the overall effectiveness of your advertising, marketing, in-store promotion, and customer interaction. You’ll have a better picture of what's working and what’s not, and you can use this data to make adjustments that lead to increased conversions and sales.

Remote Monitoring - You can use your retail surveillance system to monitor your Chico, CA store(s) 24/7, from anywhere. Whether you're at your home office on the other side of town, or on vacation on the other side of the globe, you can use your laptop or mobile device to check in on your business at any time.

Improved Outcomes - Investigating a suspected theft incident? Need to prove your case in court? A professionally installed video security system can make it easier to do so, with multi megapixel cameras that provide the crystal clear, court admissible evidence that you need.

Even a top of the line video security system is only as good as the quality of its installation. That’s where Crime Free Living comes in. We understand that every Chico, CA retail business is unique, with different needs, store footprints, and customer traffic patterns. Our team will conduct a thorough review of your business’ security needs, and design a solution that works best for you. This includes camera form factor, camera placement, amount of multi megapixel resolution, type of recording device, recording device security, accessories, cabling and more. There are many aspects that must be considered during the design and installation of your retail security system, including:

Entrances and Exits – It’s essential that your cameras provide complete coverage of entrances and exits. This ensures that you’ll have a record of each person entering and leaving your store. The right camera placement not only helps to deter theft, but also provides critical video evidence should an incident occur.

Product Storage Areas – Stock rooms and storage areas are common targets of employee theft. Placing cameras in these areas will deter this type of activity – as well as other illicit activities – and help you track merchandise flows as well.

High Value Merchandise – High value merchandise, as well as products that are commonly targeted by shoplifters, should also have cameras focused on them. Visible cameras often deter theft before it happens.

Security Enclosures – You may want to consider securing your video recorder in an enclosure. Crime Free Living offers secure enclosures for video recorders that provide protection against heat and dust, and have locking doors to prevent theft and tampering. We also work with you to locate your recorder’s enclosure for optimal security.

Exterior Areas – Parking lots and other exterior areas of your retail business are particularly vulnerable to theft, vandalism, and other undesirable activity. Covering these areas with security cameras protects vehicles, keeps employees and customers safe, and can also help reduce liability if an accident occurs on your property. This is especially important for businesses with outdoor areas that serve customers, such as restaurants with patios.

Power Outages – Power surges or outages can impact your video surveillance capabilities. Equipping your video security system with an uninterruptable power supply (UPS) can mitigate the risk to your business in the event of a power loss.

Hidden Cameras – Depending on your retail business’ needs, you may want to consider including covert (hidden) cameras as part of your overall video security plan. These undetectable cameras “hide in plain sight,” and can provide video evidence in the event that visible cameras are destroyed or tampered with.

Privacy Protection – Finally, it's important to ensure that your video security system’s installation doesn't violate privacy laws. You must place cameras only in public areas or non-public areas that are routinely accessed by your employees. Placing cameras in bathrooms or changing rooms is illegal, and depending on your state laws, placing cameras in employee break rooms may also be prohibited. Crime Free Living can advise you on proper procedures to ensure that the privacy rights of your employees and customers are protected.

Protection You Can Trust 

Your Chico, CA retail business is your livelihood, and keeping your business operations protected should be your primary goal. Overcoming the perils of shoplifting, employee theft, and vandalism requires some thoughtful planning, and the right partner to design and install a retail security camera system that keeps a watchful eye over your business 24/7. Our professional security team at Crime Free Living is ready to help protect your business.


Contact us today for a free security needs assessment with one of our expert technicians.

Speak To A Specialist (530) 327-7268

What Our Customers Say

"I had the Alibi system installed several years ago. It has functioned flawlessly. The image quality is exellent both night and day and in all weather conditions. I particularly like the replay (which can be set at various speeds) and zoom functions of the system. Tech support from Crimefreeliving has been excellent. I have received quick responses to questions, and timely home visits — as when I changed IP carriers and my Alibi system needed to be reset. I have recommended Crimefreeliving to several friends."


"As a small business owner here in Chico we definitely saw the need for video surveillance. After expressing our needs and concerns Tim did an excellent job getting us set up with the set up with the appropriate equipment. He really took the time to address our concerns in a very friendly, professional and knowledgeable manner. I highly recommend Tim for all of your business and residential video surveillance needs."

Ron H., Owner/Auto Doctor

"I have to say I love having my security cameras at my home. Tim Truby did a wonderful job of installing the five cameras. He is very neat and cleaned everything up after the installation. He explained to me how to operate the monitor, my phone and IPad. However, I have had to call Tim because I'm not tech savvy and forget what he has told me. He usually just helps me over the phone and then all is well. I'm 80 years old and enjoy the comfort of knowing I have these security cameras."


"Tim Truby designed and installed a 32 camera system for us here at the Butte County Mosquito and Vector Control District. We had received several other quotes from security system vendors, but Tim’s quote was the least expensive. Tim also installed the system quickly and has always been available when we needed him. We are very happy with our security camera system and we can highly recommend Tim Truby for all of your surveillance system needs."

D. Weseman, Butte County Mosquito and Vector Control District

Crime Free Living updated our old video system with a new 16 Channel HD Alibi Video Security System. The old system had been added onto by different installers which resulted in a cabling mess. There were cables that worked and cables that went nowhere. It was a mess. Tim sorted it all out and installed cameras that are very clear. He also installed a monitor for our cashiers to watch hidden areas, a monitor to watch the entry door, and a monitor that allows employees to watch the outside parking and gas pump area. All work was done on time and very professional! Will always recommend Tim and Crime Free Living.

S. AM PM Chico Arco Station

"I had Tim install an Alibi Video Security System at my residence and a couple business locations. The remote view option is invaluable to absentee owners or anyone who travels a lot. The clarity and quality of the cameras have allowed for viewing employee theft. The evidence provided from the HD video cameras was fantastic! Tim was professional and provided extra value from his law enforcement background."

J. Folsom Arco Station

"Tim, I want to thank you again for doing such a fantastic job on installing a wireless IP security camera system at our dream home. The extra time that you took to hide wires, and install a clean, professional system is much appreciated. I still can’t believe the clarity, quality, and ease of use of this new system. I wished that I would have met you before our original inferior system was installed by another company. Now, whether I am at home, or monitoring the system from around the world, I know that my home and family are safe and sound."

John M.

"In April of 2017, my husband and I made a phone call to Crime Free Living that turned out to be a smart and wise decision. Amazingly, in just a few hours, Tim installed four Dome Security Cameras, weatherproof enclosures, and hooked up into our home a 23" Full HD Widescreen Security Monitor. Even more than his professional expertise was the time spent with us in making sure that this system was working correctly and properly installed on our phones so that anywhere in our travels we can monitor our new home in Magalia."

Tieka and Don S.

"I have been using Crime Free Living for the last couple years ar work and at home and I really recommend this product. Tim is a very good service provider. If he can't figure it out, he's got good tech support with the system that he offers."

Gary D.

"I have known Tim for over 10 years. To date, Time with Crime Free Living has installed two separate surveillance systems for my company. With each system, Tim has listened to my needs and custom dsigned surveillance systems for my specific needs and within my budget. The equipment used is always state of the art, the workmanship is top notch, and Tim is the example of trustworthy. I would recommend him for any job."

Steve D., Down Range Indoor Training Center

images Certifications & Training

With 16 years of experience in law enforcement, Tim Truby, CEO, is fully certified in video surveillance and training.

  • Certified Advanced Crime Prevention Specialist
  • Academy Instructor Certification
  • California POST Certification in Specialized Surveillance Equipment
  • California POST Certification in Basic Crime Prevention
    • Advanced Crime Prevention through Environmental Design
    • Certified Alibi Security Dealer
    • Enhanced Risk and Threat Assessment (FEMA)
    • Incident Command System (100 & 200)
    • Certified Cognitech Video Forensic Investigator
    • Neighborhood Watch Toolkit Trainer
    • Computer Crimes/Investigations
    • Domestic Crisis for Crisis Negotiators
    Call (530) 327-7268