Retail Security

Protect your Chico store from inventory loss and employee theft

Whether you manage a single retail store, a multi-site retail franchise, or a nation-wide retail chain, you need your video surveillance system to provide value well beyond the basic benefits of security, loss prevention, and risk management.

Today's retail business managers need tools specifically designed to empower their security, marketing and operational teams with information to effectively grow and protect the company's bottom line.

Crime Free Living commercial surveillance systems and retail security solutions provide intelligent visual integration with existing retail systems to solve long-standing challenges faced by retailers of every size and specialty.

Retail Statistics

Retail stores in Chico, CA are extremely susceptible to theft. In fact, studies show that the average retail business with $1M+ in revenue is losing more than $50K per year.

Business loss comes from a variety of sources, including:

  • Employee theft (47%)
  • Shoplifting (32%)
  • Administrative error (14%)
  • Vendor fraud (4%)

Source: National Retail Federation

With our Retail Security Systems, you can:

  • Prevent Loss - Deter shop-lifting, prevent employee theft, reduce inventory shrinkage
  • Improve Profitability- Detect cashier-related shrink, detect fraudulent transactions (discounts, cash refunds, coupons, zero-sales, returns, and more)
  • Enhance Customer Experience- Monitor employee/customer interactions, improve facility service levels, monitor stock-outs, blocked aisles, and long queues
  • Optimize Store Performance- Improve staff planning, increase employee productivity, analyze customer behavior and traffic flow, optimize store layout
  • Increase Conversion Rates- Evaluate and improve effectiveness of in-store advertising and other marketing activities, analyze store conversion rates
  • Mitigate Facility Risk- Reduce likelihood and cost of defending fraudulent "slip and fall" claims and other lawsuits

Case Study: Discover how a video management solution provided The Limited with a more accurate way to count customer traffic in its stores so that management could improve customer service, staffing, merchandising effectiveness, and ultimately profitability.

Additionally, our Retail Security Systems enable you to:

  • Manage from ANYWHERE- Remotely monitor your store(s) via the Internet, manage multiple stores from a centralized location
  • Improve Management Efficiencies- Reduce time spent investigating suspect incidents, produce detailed exception reporting, linked to video evidence
  • Improve Operational Consistency- Monitor and maintain system-wide operational standards

Crime Free Living Security Systems are ideal for:

  • Convenience stores
  • Gas stations
  • Apparel retailers
  • Specialty stores
  • Grocery stores
  • High-risk stores
  • Full service and quick-serve restaurants

Important Tips & Considerations

System Configuration – When setting up a video security system for your retail store, there are several key considerations:

  • Position cameras at all entrances and exits (preferably at eye level or above) in order to get a clear identity of each person who enters your store.
  • Place surveillance cameras in stock rooms and storage areas to prevent employee theft and track your merchandise.
  • Focus additional cameras (consider hidden cameras) on areas where valuable merchandise (jewelry, electronics, pharmaceuticals) is stored or shelved.
  • Always consider using a networkable video recorder (NVR) to manage your security footage. NVRs record and store video locally, and enable you to broadcast your security footage via the Internet – allowing you to monitor your retail store(s) from anywhere, at any time.
  • Outdoor cameras in your parking lot can help reduce theft of customer cars, shopping carts, and help to reduce store liability in the event of accident.

Privacy Protection – Always install your security cameras in public areas, such as the sales floor, the customer service desk, or warehouse/inventory rooms. Avoiding areas such as bathrooms and employee break rooms will maintain the privacy for your employees and customers.

Disruptions – Power surges or outages can lead to damage or disruptions in your video surveillance footage. While these risks are not common, you should consider having an alternate power supply and/or security system in place should this occur in your Chico store.

Theft and Vandalism – Cameras and recorders are often a target for thieves looking to disguise or protect their identities. Always keep your recording solution in a safe & locked location, and supplement your security system with covert cameras to capture video evidence should your traditional cameras be disabled.

What Our Customers Say

"I had the Alibi system installed several years ago. It has functioned flawlessly. The image quality is exellent both night and day and in all weather conditions. I particularly like the replay (which can be set at various speeds) and zoom functions of the system. Tech support from Crimefreeliving has been excellent. I have received quick responses to questions, and timely home visits — as when I changed IP carriers and my Alibi system needed to be reset. I have recommended Crimefreeliving to several friends."

Rich

"As a small business owner here in Chico we definitely saw the need for video surveillance. After expressing our needs and concerns Tim did an excellent job getting us set up with the set up with the appropriate equipment. He really took the time to address our concerns in a very friendly, professional and knowledgeable manner. I highly recommend Tim for all of your business and residential video surveillance needs."

Ron H., Owner/Auto Doctor

"I have to say I love having my security cameras at my home. Tim Truby did a wonderful job of installing the five cameras. He is very neat and cleaned everything up after the installation. He explained to me how to operate the monitor, my phone and IPad. However, I have had to call Tim because I'm not tech savvy and forget what he has told me. He usually just helps me over the phone and then all is well. I'm 80 years old and enjoy the comfort of knowing I have these security cameras."

Gloria

"Tim Truby designed and installed a 32 camera system for us here at the Butte County Mosquito and Vector Control District. We had received several other quotes from security system vendors, but Tim’s quote was the least expensive. Tim also installed the system quickly and has always been available when we needed him. We are very happy with our security camera system and we can highly recommend Tim Truby for all of your surveillance system needs."

D. Weseman, Butte County Mosquito and Vector Control District

Crime Free Living updated our old video system with a new 16 Channel HD Alibi Video Security System. The old system had been added onto by different installers which resulted in a cabling mess. There were cables that worked and cables that went nowhere. It was a mess. Tim sorted it all out and installed cameras that are very clear. He also installed a monitor for our cashiers to watch hidden areas, a monitor to watch the entry door, and a monitor that allows employees to watch the outside parking and gas pump area. All work was done on time and very professional! Will always recommend Tim and Crime Free Living.

S. AM PM Chico Arco Station

"I had Tim install an Alibi Video Security System at my residence and a couple business locations. The remote view option is invaluable to absentee owners or anyone who travels a lot. The clarity and quality of the cameras have allowed for viewing employee theft. The evidence provided from the HD video cameras was fantastic! Tim was professional and provided extra value from his law enforcement background."

J. Folsom Arco Station

"Tim, I want to thank you again for doing such a fantastic job on installing a wireless IP security camera system at our dream home. The extra time that you took to hide wires, and install a clean, professional system is much appreciated. I still can’t believe the clarity, quality, and ease of use of this new system. I wished that I would have met you before our original inferior system was installed by another company. Now, whether I am at home, or monitoring the system from around the world, I know that my home and family are safe and sound."

John M.

"In April of 2017, my husband and I made a phone call to Crime Free Living that turned out to be a smart and wise decision. Amazingly, in just a few hours, Tim installed four Dome Security Cameras, weatherproof enclosures, and hooked up into our home a 23" Full HD Widescreen Security Monitor. Even more than his professional expertise was the time spent with us in making sure that this system was working correctly and properly installed on our phones so that anywhere in our travels we can monitor our new home in Magalia."

Tieka and Don S.

"I have been using Crime Free Living for the last couple years ar work and at home and I really recommend this product. Tim is a very good service provider. If he can't figure it out, he's got good tech support with the system that he offers."

Gary D.

"I have known Tim for over 10 years. To date, Time with Crime Free Living has installed two separate surveillance systems for my company. With each system, Tim has listened to my needs and custom dsigned surveillance systems for my specific needs and within my budget. The equipment used is always state of the art, the workmanship is top notch, and Tim is the example of trustworthy. I would recommend him for any job."

Steve D., Down Range Indoor Training Center

images Certifications & Training

With 16 years of experience in law enforcement, Tim Truby, CEO, is fully certified in video surveillance and training.

  • Certified Advanced Crime Prevention Specialist
  • Academy Instructor Certification
  • California POST Certification in Specialized Surveillance Equipment
  • California POST Certification in Basic Crime Prevention
    • Advanced Crime Prevention through Environmental Design
    • Certified Alibi Security Dealer
    • Enhanced Risk and Threat Assessment (FEMA)
    • Incident Command System (100 & 200)
    • Certified Cognitech Video Forensic Investigator
    • Neighborhood Watch Toolkit Trainer
    • Computer Crimes/Investigations
    • Domestic Crisis for Crisis Negotiators